[PDF.88qc] Space Marketing - A European Perspective (Space Technology Library, Volume 11)

Space Marketing - A European Perspective (Space Technology Library, Volume 11)

[PDF.dt56] Space Marketing - A European Perspective (Space Technology Library, Volume 11)

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 | #14305877 in Books |  2000-12-31 | Original language:English | PDF # 1 |  9.50 x6.25 x.7l,.0 | File type: PDF | 352 pages

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Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management.
A classical `4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer, spin-...

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