[PDF.94fu] Space Marketing: A European Perspective (Space Technology Library)

Space Marketing: A European Perspective (Space Technology Library)

[PDF.hj66] Space Marketing: A European Perspective (Space Technology Library)

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 | #17040157 in Books |  Walter A R Peeters |  2001-11-30 | Original language:English | PDF # 1 |  9.17 x.81 x6.10l,1.14 | File type: PDF | 356 pages

 | Space Marketing A European Perspective

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Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management.
A classical `4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer, spin-...

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