[PDF.83uh] Routledge Handbook of Sports Sponsorship: Successful Strategies

Routledge Handbook of Sports Sponsorship: Successful Strategies

[PDF.lj64] Routledge Handbook of Sports Sponsorship: Successful Strategies

Routledge Handbook of Sports  Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill epub
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 | #2987031 in Books |  2006-12-06 |  2006-11-17 | Original language:English | PDF # 1 |  9.69 x.65 x6.85l,1.14 | File type: PDF | 288 pages

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||About the Author||Alain Ferrand is Head of the Department of Sports Management at the University of Lyon, and an Associate Professor at the University of Turin and the Scuola Dello Sport, Rome.  Luiggino Torrigiani is "Sola

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.

The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts i...

You easily download any file type for your device.Routledge Handbook of Sports Sponsorship: Successful Strategies   |  Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill. Just read it with an open mind because none of us really know.

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