[PDF.18nx] Media, Vengeance, and Litigation: Exploring the relationship between plaintiff attorney advertising and attitudes toward personal injury lawsuits

Media, Vengeance, and Litigation: Exploring the relationship between plaintiff attorney advertising and attitudes toward personal injury lawsuits

[PDF.ns26] Media, Vengeance, and Litigation: Exploring the relationship between plaintiff attorney advertising and attitudes toward personal injury lawsuits

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 | #12340166 in Books |  2012-08-08 |  2012-08-08 | Original language:English | PDF # 1 |  8.66 x.28 x5.91l,.41 | File type: PDF | 120 pages

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||About the Author|Deidre Pettinga teaches Marketing at the University of Indianapolis. She has a BS and MBA from Butler University and a MA and PhD from Fielding Graduate University. She has twenty-plus years experience in marketing and advertising. Her articles

This book looks at the relationship between attitudes toward plaintiff’s attorney television advertising and attitudes toward personal injury litigation. The research discussed herein examined the personality construct of vengeance to determine if there was a mediating factor affecting individuals’ reactions to this advertising. The study measured the same population targeted by this form of advertising; the sample included 200 adults, aged 18 and older, livi...

You easily download any file type for your device.Media, Vengeance, and Litigation: Exploring the relationship between plaintiff attorney advertising and attitudes toward personal injury lawsuits   |  Deidre Pettinga.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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