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Lauterkeitsrechtliche Grenzen kommunikativer Sponsoringmassnahmen im Sport (Geistiges Eigentum Und Wettbewerbsrecht) (German Edition)

John Martin




[PDF.xz45] Lauterkeitsrechtliche Grenzen kommunikativer Sponsoringmassnahmen im Sport (Geistiges Eigentum Und Wettbewerbsrecht) (German Edition)

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 |  2013-04-01 | Original language:German | PDF # 1 |  9.17 x.98 x6.18l,.0 | File type: PDF | 382 pages

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Die Entwicklung des Kommunikationsinstruments Sportsponsoring ist in den letzten Jahrzehnten rasant vorangeschritten. Bei der Konzeption ihrer werblichen Botschaften werden die sponsernden Unternehmen den Anforderungen an ein lauteres Marktverhalten unterworfen, da die Werbebotschaften auf die Marktgegenseite ausgerichtet sind. In Umsetzung der UGP-Richtlinie wird das Sponsoring nunmehr ausdrucklich im Irrefuhrungstatbestand des UWG erwahnt. Martin John untersucht die la...

You can specify the type of files you want, for your gadget.Lauterkeitsrechtliche Grenzen kommunikativer Sponsoringmassnahmen im Sport (Geistiges Eigentum Und Wettbewerbsrecht) (German Edition)   |  John Martin. I was recommended this book by a dear friend of mine.

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